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中国区总部
Beckhoff Automation (Shanghai) Co., Ltd.

市北智汇园4号楼
静安区汶水路 299 弄 9-10 号
上海, 200072, 中国

+86 21 6631 2666
info@beckhoff.com.cn
www.beckhoff.com.cn/zh-cn/

Social Media and Content Specialist

Workplace
Headquarters United States
Beckhoff Automation LLC
Workspace
Marketing Communications
Start
As soon as possible

Beckhoff Automation is seeking a full-time Social Media and Content Specialist based at the company’s North American headquarters office in Savage, MN. The Social Media and Content Specialist will work within a U.S.-based team of skilled marketing communications professionals. They will report to the U.S. Marketing Communications Manager and receive supervision from a Senior Content Specialist. The Social Media and Content Specialist will be responsible for advancing the social media strategy of the company and for developing a variety of B2B content pieces targeted to high-tech companies in a wide range of industries. The professional in this role will directly oversee the day-to-day social media efforts of Beckhoff USA on LinkedIn, Twitter and YouTube, and will lead efforts to establish a results-oriented presence on other key social media platforms.

Responsibilities

  • develop engaging social media posts with a purpose
  • develop and engage with follower networks using organic and paid/sponsored content
  • maintain intensive social media listening and monitoring
  • review all available analytics to gauge the effectiveness of social media campaigns and strategic planning
  • support ongoing lead generation efforts via social media
  • engage in regular mutually beneficial interactions with the B2B social media profiles of Beckhoff customers, industry influencers, subject matter experts and trade media outlets to drive and enhance engagement
  • work closely with the Senior Content Specialist to help develop high-value B2B content

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Qualifications

  • marketing or communications degree and/or equivalent education and experience
  • minimum of 2 years of post-graduate experience working in a social media capacity in a corporate or agency setting
  • excellent writing, communication and content development skills
  • strategic, results-oriented approach to copywriting and social media
  • demonstrated experience and success completing projects in the areas of social media, content marketing and related fields
  • high proficiency and B2B or B2C experience with Hootsuite, LinkedIn, Twitter, Facebook, Instagram and YouTube
  • high proficiency with Microsoft Office programs (Outlook, Word, PowerPoint, Excel)
  • willingness to travel on occasion for work purposes, nationally and internationally, if required (only require business travel time of approximately 5% in a typical calendar year)
  • infrequent but possible business travel and work over weekends for business meetings, trade shows and other events when necessary

Benefits

  • exciting tasks in an international environment at the technology leader in automation
  • a future-proof job with an economically sound global player
  • all advantages of an owner-managed family company
  • an open and family-oriented corporate culture
  • freedom for personal expansion and professional development

Ms. Danielle Janczak
Headquarters United States
Beckhoff Automation LLC
13130 Dakota Avenue
Savage, MN 55378
United States