Hannover Messe Digital Days

Everyone is talking about digital transformation - but it was the COVID-19 pandemic that broke the tradition of annual exhibition attendance that we all hold dear. With the Digital Days, which took place from July 14 to 15, 2020, the Hannover Messe has consistently taken the step towards an online event. The two-day event under the motto "Shaping the future together" was successfully held with 76 participating partners, over 200 speakers and 10,000 registered participants. According to a survey conducted by the organizer, 75% of the participants would participate in a digital event again. Nonetheless, the majority were in favor of digital formats as an important supplement to the physical trade exhibition, but could not replace it.